Connecting People

date May 10, 2007 8:17 PM
subject Softools Use of Nokia reference
mailed-by gmail.com

Dear Sir/Madam,

Your UK HR Director Lindsey Brook had this to say about UK software company Softools.

"You have consistently offered us leading edge tools and practices, backed up by world class challenge and support to help us utilise them".

Unfortunately Softools were using one UK NHS Trust as a case example of their expertise on their corporate website without Director and co-founder of Softools Mark Edwards acknowledging that the Chief Executive of that Trust was his wife.

This information is in the public domain.and as soon as it was placed there the Softools website was quickly edited to remove all mention of Mr Edward's wife's Trust. the Surrey and Borders NHS Trust.

As Nokia's successful marketing slogan is ' Connecting People ' do you consider witholding such information from potential clients part of the 'leading edge practices' Nokia so values from Softools?

Do you not think that advertising for more publicly funded contracts from other NHS Trusts, the reason Softools used Mr Edward's wife's Trust as a case example,should be a little more honest , transparent and ethical than this?

Softools is currently using your UK HR Directors comments to hardsell itself and I'm wondering if , under the circumstances , this adds any value to Nokia.

This communication has been blogged.

Des Curley